About
The plan was electronics engineering. Then an internship put me next to an Android developer, redesigning and wireframing an app, and I discovered I cared far more about what happened on the screen than behind it. An MSc in Human–Computer Interaction followed that gave those instincts a methodology. The circuit diagrams never really recovered.
These days I'm a Senior UX Designer at Xceptor. What I actually do hasn't changed much since that internship: take something nobody can explain in one sentence and get it down to one - but with AI, possiblities are so much exciting.
Increasingly, my work sits at the edge of what UX means when the product thinks back. Most of the discipline's habits assume a human on the other side of every interaction; agentic products break that assumption, and there isn't yet a settled answer for what replaces it. I've been working that out by building and testing rather than by writing a framework that feels good on paper.
Outside work, I love cooking, reading and travel when the calendar allows. I'm also a bit of a tech geek: new phone, new laptop, new monitor, I'll have an opinion about its design. AI moves fast enough that most of it is noise; I try things, keep what earns a place in my actual workflow, and ignore the rest of the hype cycle.
How I Work
Begin at the end
If we can't say what changed for the user, we're not done. That has to be defined before we build a single deliverable.
Clarity over simplicity
A dense screen isn't the problem if every element on it answers a real question. Stripping it back to look simpler just hides confusion instead of solving it.
Prototype in the real material
A working build answers questions a mockup can't. AI tooling means “just build it” is a legitimate design method now.
Be in the room early
Most trade-offs get settled in conversation, long before they show up in a brief. Better to help make that call than redesign around it afterwards.
Experience
Leading UX for the Data Automation Tribe: designing complex data-heavy workflows, owning the design system while shaping its next generation, and driving the company's first AI features from concept through prototyping. Added product strategy to the remit, building the internal tooling that gets designers from idea to validated design faster. Took an agentic initiative from discovery through handoff with Claude and still support it in build, reviewing UI and functional changes. Built an internal agent that streamlines Productboard notes and started upskilling the team on AI-assisted workflows. Introduced a structured PR review process that reduced UX/UI issues reaching production. Won the Xceptional Award for Platform and Product Excellence in 2026.
Transitioned from part-time to full-time after implementing branding updates to the design system. Standardised colour variables and design tokens with engineering, facilitated the first AI design sprint, and designed end-to-end workflows and prototypes across the platform.
Conducted user research for a platform homepage revamp, co-created the company-wide design system, and delivered detailed design specifications across cross-functional product areas. Applied heuristic evaluation and competitor analysis to surface usability improvements.
Led and mentored the design team, supporting the Kyubook product through design thinking and implementation. Worked closely with PMs and developers to shape data-driven product roadmaps.
Tools
Get in Touch
Open to interesting conversations.